More and more children are consuming large amounts of media each day. According to Mashable.com, The Kaiser Family Foundation conducted a study that showed children are consuming “11 hours’ worth of media content within a seven and half-hour span.” The American Academy of Pediatrics states that,
“The average young person views more than 3000 ads per day on television (TV), on the Internet, on billboards, and in magazines. Increasingly, advertisers are targeting younger and younger children in an effort to establish “brand-name preference” as early an age as possible.”
Quick facts from greatschools.org –
- Half of all kids who start smoking do so because they saw it in movies.
- Movie smoking is even more effective than cigarette ads with teens.
- Research shows that 9- to 11-year-olds can identify the Budweiser frogs better than Tony the Tiger, the Mighty Morphin Power Rangers or Smokey the Bear.
Why does this matter?
- Because alcohol advertising affects underage drinking behavior.
- Because kids are using drugs at younger and younger ages.
- Because kids, especially teens, are bombarded with thousands of images of smoking in movies alone.
(See infographic below)
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By Ricardo — 7 years ago
Crazy things happened to us throughout our lives. People come and go but it’s the conversations that last a lifetime. This past Tuesday I had a conversation with my team, and a couple officers. The conversation was hilarious and it involved a time when I had gone to the Old Country Buffett with my wife and our friends. We had been there for a while and of course, I had to use the restroom. So I got up and went for it. I usually try to wait until I get home because public restrooms suck but I couldn’t wait.
I walked by snotty kids who were running around. They were obviously annoying others while they ate their dinner. I laughed and made my way to the restroom. I chose a stall and sat down. Now, I know this is getting personal and possibly gross but it’s funny. I’m sure everyone has had a moment of stage fright when someone else enters the bathroom and I’m no different. I sat awkwardly waiting for the person to leave, but instead I heard a familiar voice.
“Hey bro, you need a poop buddy?”
I busted up laughing. My friend did the same and sat in the next stall. The story was short. The story was funny and I shared it with my co-workers. We laughed and had a moment that I will remember for the rest of my life. I will remember this because one of my co-workers who took part in the laughter recently passed away. It’s a shock and out of no where. But I will remember him through this story and his laughter.
On a personal note…I will miss you bro. It’s crazy to think that you’re gone. We were just laughing and joking this past Tuesday. We even talked about you taking over my shift and I expected to see you this morning for coffee and more stories filled with laughter. It’s just surreal bro. I’m trying to stay strong and fight back my tears as I type this but it’s hard. Since I started working here we’ve been cool. We hung out with our group many times and it was always fun. Monday Night Football (MNF) isn’t going to be the same without you. I don’t know that I will be able to have a Stella without thinking about the Stella glasses that we would use during MNF. It’s going to be hard brother but we will manage as we always do. Thanks for always laughing and joking, thanks for being you my friend. For the rest of my life I will live by a quote you posted within the last couple weeks,
Life is short, Live it. Love is rare, Grab it. Anger is bad, Dump it. Fear is awful, Face it. Memories are sweet, Cherish it.
That’s exactly what I’m going to do sir.Post Views: 384
By Ricardo — 5 years ago
Welcome back to a brand new episode of Within the Trenches! It has been about a month since episode 70. I have been busy like you wouldn’t believe but in no way am I letting this show go. I’m working harder than ever to bring you awesome content including more dispatch stories/highlights and continuing education. I could say everything here but it is all explained in this new episode so check it out and share and comment!
As always you can email the show with questions and if you want to be a guest at email@example.com.Post Views: 259
By Ricardo — 3 years agoThe following is in direct response to the Facebook comments of the policeone.com article “Should dispatchers be officially classified as first responders?” written by Melissa Mann. The article itself is great but there are some people who think we should not be reclassified or that we are not “in the shit” like the public safety personnel who are on scene.“I am NOT a first responder”Written by: Daphanie Bailes – Within the Trenches Admin, In Between the Chaos columnist for IAED & Senior Telecommunicator and Communications Training Coordinator for Martin County Fire RescueI’m not a first responder, that’s what lots of people say. How can you be a first responder, you just sit in a room. I would like to invite those who feel that way, to step into my world. The world of the faceless, the nameless. The world where I am only known by the sound of my voice. A voice that can portray everything from love to loathing. A voice that can give me away if I dwell on the fight at home, the fourth nastygram email of the day, the last bad 911 call or anything else that can affect my emotions. A world where I juggle the feelings associated with multiple calls, all at once. A world where I very rarely hear “Thank you” or “I want to do that when I grow up”. My world encompasses so much more than those four walls or my own voice. It is the voice of every caller or administrator on the phone, every firefighter and paramedic or EMT on the radio. It also includes the voices that don’t go away when I hang up the phone or walk out the door or try to close my eyes.I know I wasn’t the first person to put my boots on the ground but my voice was the first you heard. I broke thru language barriers to keep you safe. I instructed your loved one to give you lifesaving breaths until help could arrive. I told you to hide and kept you calm while evil walked past your closet door. I heard your wife’s screams when she realized you were beyond help. I talked to you and distracted you long enough for help to get there and take the gun from your hand. I used every resource available so we could find you when you rolled your car off the highway. I was with you when you took your last breaths. I felt your frustration and fear when the water was just too rough for you to help her. I reassured you when you begged for the minutes to disappear and for the ambulance to arrive. I shouldered your obscenities and continued to be your calm when you found your overdosed son. I prayed that you were at peace after you finally stopped the voices in your head. I told you to sing to your sweetheart, to calm him, to drown out the rest of the noise while we waited for EMS and Fire to find your mangled truck. I was the first to hear your tiny but strong cries after you made your grand entrance into this world and silently cried tears of joy with your family.I prayed when I heard your ‘Mayday’ call. I prayed because you are my brother or sister and when you hurt, I hurt. I train and learn every day, beyond what is required, because I am the one and only person who is not allowed to be caught off guard and not know what to do. So many lives desperately depend on me to know what to do or who to call and to make it happen in the blink of an eye.In a way, those people are correct. I’m not a first responder by the purest definition. I am a highly trained Public Safety Telecommunicator. I am THE FIRST RESPONDER. I am the first to respond to that emergency with life-saving instructions. I am the first to alert law enforcement, fire and medical personnel to the cries for help. I am the first to hear and feel heartache and joy from people I will never know. I am the first to comfort those souls in need. And I will be the first to invite you into these four walls and experience my world. Not because I want a pat on the back or have grandiose feelings of superiority, but because I want you to understand it.Post Views: 399