You Might also like
By Ricardo — 4 years ago
Hello everyone and welcome back to another episode of Within the Trenches. This will be the last episode in a series recorded at the 2015 Indiana NENA/APCO conference and expo a few weeks ago. I had a great time there and I hope everyone who was on the show or attended my class enjoyed it too. I met a lot of new people, visited with good friends and just had an all around good time. There is never a dull moment with the crew from Indiana.
In this episode I got the chance to speak with Lindsey, dispatcher with Fulton County 911 and her mom Lori, training coordinator with INdigital and former PSAP director. This episode was a lot of fun to record. It was the first time that I have ever had a mother/daughter episode and they hit one out of the park.
This is a must listen so check it out and share. As always if you have any questions or would like to be a guest on the show, you can send an email to firstname.lastname@example.org.
Episode topics –
Post Views: 325
- How Lindsey started in dispatch
- What it was like working for her mom Lori
- What training was like
- What it was like the first night they worked together
By Ricardo — 3 years ago
Guest Blog Post
Author: Rachael Brain
Massachusetts EMT & Emergency Dispatcher
What did you do today?
Today I told a young man he had to stop crying so I could help him perform CPR on his mother. The mother who overdosed in the middle of his cartoons. I had to talk to a soldier suffering from severe post traumatic stress disorder and try to keep him on the line and convince him not to jump down onto the highway to stop the voices in his head. I had to listen to the graphic details of a sexual assault. I had to ask a mentally handicapped boy to stay away from the gun beside his fathers body as he described a horrific “brain painting” on the wall. Finally, I had to listen to the last raspy, agonal respirations of a two month old baby, because I wasn’t able to calm his terrified, distraught father enough to begin infant CPR.
I’m a 911 Dispatcher, which basically means I’m your gateway to help in an emergency. I don’t get weekends off and I miss almost every major holiday with my family so that I can be there to help protect and serve yours.
You almost never think about me until the moment you require my services, but believe me when I say that I am always thinking about you. Even if we’ve never met.
I’m the voice on the line during some of the worst moments of your life. You may think I’m cold and clinical and unfeeling. You may believe I’m a robot asking the same questions over and over again. You may call me names and curse me and believe I’m heartless. Trust me, I feel.
I feel every gasp and gurgle. I feel every scream of pain. Every heart wrenching cry of every mother of every lost child. I feel every second of fear with you. After the white knights have arrived to save the day, armed with the answers to those unfeeling questions, I feel them. When you have been brought to the hospital, treated and are back safe and warm in your bed, I feel them. Long after you thank the hero in uniform and you forget I was ever involved at all, I feel them.
I almost never know how the story ends for you. For me, it is an endless ellipsis…
Sometimes the sound of your voice replays in my head while I’m driving home. The sun will be shining and my face may be smiling as I’m surprised by the gas station attendant asking why I’m crying. Sometimes I don’t even feel the tears that just seem to leak. Sometimes it takes me a second or two before I realize they are leaking for you.
Sometimes I get frustrated and I don’t know why. I lash out at the people I love in my life for no especially important reason. I hold on to the guilt when I feel helpless. Sometimes I want to talk to people about the things that I’m feeling, but that’s hard too. I can’t tell anybody much. And my stories aren’t really the kind of stories most people want to hear. So most of the time, I just keep you in my head.
Sometimes, people ask me if I love what I do. I don’t believe anyone really loves it. I think when you first start out in EMS, you love the idea of it. Helping people. You love the feeling of brotherhood. You love being entrusted with the guardianship of your fellow man. But you don’t love what you do. Not in the depths of your soul. Because this job chips away at you, little by little. We have all lost brothers and sisters in this field. Killed in action, or the bottle, or their own hand when the voices get too loud. But we don’t do this job because we love it.
So why do we do this job?
We do it because it needs to be done. We do it because for whatever reason, those of us called to it, can. It’s as simple and as complex as that. I have friends and family who could never stomach the burden of the things I’ve seen working on the ambulance or the things I’ve said and heard on the 911 line. They could never carry the weight of those voices. So I CHOOSE to stand by for those moments when you need me. I commit to being there, staying calm and taking a little bit of your suffering into myself.
Do I love what I do? The truth is, No. Sometimes I wish I could just walk away and leave all the voices behind. The truth is, I know I never will. I will carry the voices with me, your voices, until they are all that’s left in the dark. There is another truth though. A deeper, truth. We have never met and will probably never meet. I will never hold your hand or hug you in an embrace. I will never wrap a present and fix it with a bow with your name on it. I will never get a birthday card or be invited to your wedding. You probably forgot my name the second you hung up the phone. But I love you. Deeply and profoundly, as sister or brother, I love you. Whoever you are.
Today, I answered the phone, “911, What is the location of your emergency?” and I held my breath…
What did you do today?
-Rachael, A 911 DispatcherPost Views: 386
By Ricardo — 7 years ago
Advertising is everywhere. No matter where you look it’s there. If you look around right now you’ll see something you bought. Once you spot the item you may remember the advertisement that persuaded you to buy it in the first place. Advertising is genius in the sense that its able to fulfill our needs. It’s also able to satisfy our wants, and tug at our emotional strings. If confronted with the right topic I believe that advertising could make us do almost anything. What do you think? Is this true? You might not think so but what if you were hit with some stealth emotional advertising?
If you are confused by the idea of emotional advertising or not aware of it’s meaning, I can give an example. Emotional Advertising is where a company uses their product within a dramatic scenario in hopes that it will hit an emotional chord within you, the consumer, and in turn, relate to it and ultimately buy into it. This type of advertising is very effective. Why do you think commercials for injured animals or starving children are made with harsh images and sad music? It’s done this way to tug at your strings and possibly make you donate some money to help them out. Now don’t take me for a jerk, I think they do need to be helped out but if you saw the same commercial with kids playing and happy or animals doing the same thing would you want to donate money? I don’t think so. You would see them as living a good life because they are happy and there would be no need to donate.
There is a lot more that emotional advertising can do and fast food restaurants and annoying commercials use it. Different colors also play a big role and fast food restaurants use red and yellow on their signs to lure you in. I have learned that those colors make people feel alert and in a rush so you choose those first over everything else. Can you think of a few fast food joints that include these colors? Maybe McDonalds, Burger King, and Wendy’s…hmm…maybe? These fast food joints aren’t leading the race for nothing. They know how to work you so they continue to win.
So what if the topic of interest shifts to your children? It seems like there have been a lot of missing children lately and it’s scary. I would go crazy if something like this happened to me. I would do almost anything to prevent this from happening. This is a perfect scenario for emotional advertising. Check out the video below.
The video was only 15 seconds or so but it makes you think, “What if?” You’re at the park and you turn for a moment to put something away. In that moment your child is gone. You panic but remember that you have a device that is tracking your child’s every move. In no time you find your child and all is right in the world. With this device or even a chip implant, lost children would no longer be an issue. The elderly would be easy to track if they happened to stray from an AFC home and all would be great right? Probably not but this is where emotional advertising could convince you to buy into the idea. I mean, it hits home and no one wants to lose their children so why not buy this device or better yet, lets add a chip so that we can use our smartphones to track them. All is good in the world until privacy is no longer ours and bigger companies run our personal tracking devices. It’s crazy to think that advertising can make us do or buy stuff but its true. Chipping is just an example here in reference to emotional advertising but its not so far fetched.
A few years ago I wrote an ethics essay about chipping. I learned a lot about the idea and how it would be delivered to the people. The selling point falls within the topic of emotional advertising. I would go into detail but instead, I’m going to make this a two-part post and provide my essay so that you can read up on chipping. It’s pretty interesting if you ask me and as I stated before, the selling point involved ones that would hit home. It’s about our kids, elderly Alzheimer patients, animals, and the military. This is something that I have found intriguing and although you may think this is paranoid crap, do a little searching for yourself. Hell, do some YouTube searching and you’ll find out stuff that you never knew before. Happy reading folks!Post Views: 299