Hello everyone! Within the Trenches is back with episode 52 featuring Jeff, the Director of Monroe County Central Dispatch and 1st Vice President for Indiana NENA. The show is recording on location from the Marriott East in Indianapolis, Indiana for the annual Indiana NENA conference. In this episode Jeff shares his dispatch experience, the importance of continuing education, what the general public knows or doesn’t know about 9-1-1 and some advice to new and seasoned dispatchers. This is just one of several episodes coming up this week from the Indiana NENA conference so stay tuned for more.
Episode topics –
- Rising through the ranks
- Memorable dispatch moments
- Continuing education through NENA
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By Ricardo — 7 years ago
Advertising is everywhere. No matter where you look it’s there. If you look around right now you’ll see something you bought. Once you spot the item you may remember the advertisement that persuaded you to buy it in the first place. Advertising is genius in the sense that its able to fulfill our needs. It’s also able to satisfy our wants, and tug at our emotional strings. If confronted with the right topic I believe that advertising could make us do almost anything. What do you think? Is this true? You might not think so but what if you were hit with some stealth emotional advertising?
If you are confused by the idea of emotional advertising or not aware of it’s meaning, I can give an example. Emotional Advertising is where a company uses their product within a dramatic scenario in hopes that it will hit an emotional chord within you, the consumer, and in turn, relate to it and ultimately buy into it. This type of advertising is very effective. Why do you think commercials for injured animals or starving children are made with harsh images and sad music? It’s done this way to tug at your strings and possibly make you donate some money to help them out. Now don’t take me for a jerk, I think they do need to be helped out but if you saw the same commercial with kids playing and happy or animals doing the same thing would you want to donate money? I don’t think so. You would see them as living a good life because they are happy and there would be no need to donate.
There is a lot more that emotional advertising can do and fast food restaurants and annoying commercials use it. Different colors also play a big role and fast food restaurants use red and yellow on their signs to lure you in. I have learned that those colors make people feel alert and in a rush so you choose those first over everything else. Can you think of a few fast food joints that include these colors? Maybe McDonalds, Burger King, and Wendy’s…hmm…maybe? These fast food joints aren’t leading the race for nothing. They know how to work you so they continue to win.
So what if the topic of interest shifts to your children? It seems like there have been a lot of missing children lately and it’s scary. I would go crazy if something like this happened to me. I would do almost anything to prevent this from happening. This is a perfect scenario for emotional advertising. Check out the video below.
The video was only 15 seconds or so but it makes you think, “What if?” You’re at the park and you turn for a moment to put something away. In that moment your child is gone. You panic but remember that you have a device that is tracking your child’s every move. In no time you find your child and all is right in the world. With this device or even a chip implant, lost children would no longer be an issue. The elderly would be easy to track if they happened to stray from an AFC home and all would be great right? Probably not but this is where emotional advertising could convince you to buy into the idea. I mean, it hits home and no one wants to lose their children so why not buy this device or better yet, lets add a chip so that we can use our smartphones to track them. All is good in the world until privacy is no longer ours and bigger companies run our personal tracking devices. It’s crazy to think that advertising can make us do or buy stuff but its true. Chipping is just an example here in reference to emotional advertising but its not so far fetched.
A few years ago I wrote an ethics essay about chipping. I learned a lot about the idea and how it would be delivered to the people. The selling point falls within the topic of emotional advertising. I would go into detail but instead, I’m going to make this a two-part post and provide my essay so that you can read up on chipping. It’s pretty interesting if you ask me and as I stated before, the selling point involved ones that would hit home. It’s about our kids, elderly Alzheimer patients, animals, and the military. This is something that I have found intriguing and although you may think this is paranoid crap, do a little searching for yourself. Hell, do some YouTube searching and you’ll find out stuff that you never knew before. Happy reading folks!Post Views: 153
By Ricardo — 5 years ago
Welcome back for episode 31 of The AudioVillains Podcast. In this episode we take a trip down memory lane to when we were back in high school. We visit the fights that we were involved in and how Ed looks in his eighth grade picture. There is more to come as I catch up on all of the episodes so stay tuned!Post Views: 158
By Ricardo — 7 years ago
Check out the picture in this post. She’s a cutie isn’t she? This is my 7 month old daughter Lola. She’s growing fast and at times it makes me think about what it will be like when she gets older?Well, as they say, be careful what you wish for. Two days ago I had the pleasure of taking my goddaughter Estrella to a Daddy Daughter Dinner at her church. We were both dressed in our Sunday’s best and I was immediately nervous. It was weird because I kept thinking,
“What if I embarrass her?”
“What if I’m one of those dorky dads?”
I laughed to myself at this thought and when we got there we stayed in the car for a few moments until more people showed up. I didn’t want to be the first one in there. Not sure why but this is how I’ve always been. So once a few more cars pulled in we headed inside. I met up with a few of the other dads and talked for a bit. Estrella called me into the gym where everything was set up and all I could think of was that sooner or later it would be my 7 month old daughter Lola and I doing this. We sat down and began with a salad. The main course was Lasagna and dessert was a choice between strawberry cheesecake and chocolate musse. I had a little bit of the Lasagna and no dessert but it wasn’t because it wasn’t good. I couldn’t eat it because I’m lactose intolerant. It was good either way, I was there for my goddaughter.
After dinner we were all brought onto the gym floor to learn the Waltz. It was pretty funny because all of us dads were rather tall compared to our daughters. We were separated on either side of the gym so that we could practice our Waltz moves alone and then we tried together with music. I believe Estrella and I tied each other in points for stepping on toes and confusing steps. We laughed it off and we got pretty good. We had a good time but every now and then Estrella would ask if she could step out in the hallway with the other girls to talk. I said it was fine but I was left with the other dads. Now, the other dads were not a problem at all but I began to think a lot about Lola. I thought,
“Man…this is a taste of things to come. I need to enjoy the time I have because when she gets older it’s going to be just like this.”
It was odd. I mean, Estrella is not my daughter but I’ve been around her since she was little and I’m like a father to her…I guess that’s why I began to feel the way I was. I suppose all father’s feel like this when it comes to their kids and especially their daughters but I wasn’t expecting it. After the talk with her friends she returned and asked me to dance and I happily obliged. It was a good time overall but it really made me think about my kids. I have always joked with my parents that when I moved out they didn’t care and they respond with,
“You have no idea how I felt.”
Well…I now know what they meant. Thank you Estrella for inviting me. I had an excellent time. Lola…we are going to have an excellent time too but as you get older and even though you may not think so, you will always be my little girl.Post Views: 313