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By Ricardo — 7 years ago
Advertising is everywhere. No matter where you look it’s there. If you look around right now you’ll see something you bought. Once you spot the item you may remember the advertisement that persuaded you to buy it in the first place. Advertising is genius in the sense that its able to fulfill our needs. It’s also able to satisfy our wants, and tug at our emotional strings. If confronted with the right topic I believe that advertising could make us do almost anything. What do you think? Is this true? You might not think so but what if you were hit with some stealth emotional advertising?
If you are confused by the idea of emotional advertising or not aware of it’s meaning, I can give an example. Emotional Advertising is where a company uses their product within a dramatic scenario in hopes that it will hit an emotional chord within you, the consumer, and in turn, relate to it and ultimately buy into it. This type of advertising is very effective. Why do you think commercials for injured animals or starving children are made with harsh images and sad music? It’s done this way to tug at your strings and possibly make you donate some money to help them out. Now don’t take me for a jerk, I think they do need to be helped out but if you saw the same commercial with kids playing and happy or animals doing the same thing would you want to donate money? I don’t think so. You would see them as living a good life because they are happy and there would be no need to donate.
There is a lot more that emotional advertising can do and fast food restaurants and annoying commercials use it. Different colors also play a big role and fast food restaurants use red and yellow on their signs to lure you in. I have learned that those colors make people feel alert and in a rush so you choose those first over everything else. Can you think of a few fast food joints that include these colors? Maybe McDonalds, Burger King, and Wendy’s…hmm…maybe? These fast food joints aren’t leading the race for nothing. They know how to work you so they continue to win.
So what if the topic of interest shifts to your children? It seems like there have been a lot of missing children lately and it’s scary. I would go crazy if something like this happened to me. I would do almost anything to prevent this from happening. This is a perfect scenario for emotional advertising. Check out the video below.
The video was only 15 seconds or so but it makes you think, “What if?” You’re at the park and you turn for a moment to put something away. In that moment your child is gone. You panic but remember that you have a device that is tracking your child’s every move. In no time you find your child and all is right in the world. With this device or even a chip implant, lost children would no longer be an issue. The elderly would be easy to track if they happened to stray from an AFC home and all would be great right? Probably not but this is where emotional advertising could convince you to buy into the idea. I mean, it hits home and no one wants to lose their children so why not buy this device or better yet, lets add a chip so that we can use our smartphones to track them. All is good in the world until privacy is no longer ours and bigger companies run our personal tracking devices. It’s crazy to think that advertising can make us do or buy stuff but its true. Chipping is just an example here in reference to emotional advertising but its not so far fetched.
A few years ago I wrote an ethics essay about chipping. I learned a lot about the idea and how it would be delivered to the people. The selling point falls within the topic of emotional advertising. I would go into detail but instead, I’m going to make this a two-part post and provide my essay so that you can read up on chipping. It’s pretty interesting if you ask me and as I stated before, the selling point involved ones that would hit home. It’s about our kids, elderly Alzheimer patients, animals, and the military. This is something that I have found intriguing and although you may think this is paranoid crap, do a little searching for yourself. Hell, do some YouTube searching and you’ll find out stuff that you never knew before. Happy reading folks!Post Views: 260
By Ricardo — 7 years ago
Motivation. Are we always motivated? Do we experience motivation by sheer will or do we require a reason to do something to create that motivation for us? How about this, what is motivation? By definition it stands for,
- The reason or reasons one has for acting or behaving in a particular way.
- The general desire or willingness of someone to do something.
So how many of you experience this by sheer will? I can honestly say that I don’t always experience this. Sometimes it takes something big or urgent for me to experience the motivation needed to accomplish my immediate goals. I’m sure everyone has dealt with this at one time or another and we deal with it as it occurs. So what if you were motivated by force? I’m thinking that this would be the best type of motivation to get your ass in gear to accomplish your goals. If I had to make a choice on what scenario I would like to experience in reference to forced motivation, I would choose it by way of Tyler Durden? Do you know Mr. Durden? Have you ever watched the movie, “Fight Club”? If you have not seen it then you need to buy or rent this movie. I highly recommend it. I would like to tell you about the movie but I might reveal too much. Instead, I will give you the synopsis I found on IMDb,
“An office employee and a soap salesman build a global organization to help vent male aggression.”
The synopsis is short and to the point but once you get into the movie, you’ll realize that there is something more going on between the main characters. In Fight Club the male characters are given an adult playground where they take part in bare knuckle brawling. It’s a way of venting aggression and eventually the club moves out of the basement and onto the streets where the characters are involved in different assignments. For example, one assignment deals with starting a fight with someone and losing. Tyler Durden, the leader of the group, breaks them down in a way where they can be free and do away with what may be holding them back. Another assignment within the movie makes me think a lot. The assignment is called, “Human Sacrifice”. This scene shows the forced motivation I have been talking about.
The video above shows Tyler Durden threatening a store clerk with a gun. He talks to him about what he wanted to be and his current state. He tells him that he is going to keep his license and if he is not on his way to becoming a veterinarian within six weeks, he will be dead. To me this is perfect example of what I see as forced motivation. There is a little more to the scene though. Tyler actually gives a line or two of information that brings this assignment all together. It’s what makes me think the most. The following is the dialog at the end of the scene.
Tyler Durden: Run Forrest, run!
Narrator: I feel ill.
Tyler Durden: Imagine how he feels.
Narrator: Common, this isn’t funny! That wasn’t funny. What the fuck was the point of that?!
Tyler Durden: Tomorrow will be the most beautiful day of Raymond K. Hessel’s life. His breakfast will taste better than any meal you and I have ever tasted.
Voice-over: You had to give it to him. He had a plan. And it started to make sense in a Tyler sort of way. No fear, no distractions. The ability to let that which does not matter truly slide.[Tyler throws gun to Narrator who opens the barrel to find no bullets inside.]
Think about what happened in the video for a moment. Picture yourself in Raymond’s situation, on your knees facing the opposite direction of your assailant and scared for your life. Your previous goals are brought to light and you face the fact that you stopped what was once your dream. You have a few moments to think about your life and how you wish you had done more or simply had a second chance. You feel the gun pressing against your head and as you tremble your assailant gives you a second chance to accomplish your goals. In the beginning you may have had obstacles holding you back from your specific goal or maybe you were just unmotivated, but now nothing will hold you back. You have been given six weeks to jump start your life or you will be killed. Forced motivation is crazy is it not? Think about how the next day would be. The second to last part of dialog by Tyler is very true. Every time I see this movie I think about how I would feel the next day. I would wake up with renewed motivation. My breakfast would taste better and it would indeed be the most beautiful day because I would be alive.
This is the type of motivation and determination I would like to have all the time. How can this be done? How can one feel this sense of forced motivation? I’m thinking the “human sacrifice” would actually have to happen in order to experience this. For me though, I would want to keep my goals in mind as much as possible to try and replicate the motivational aspect of the scenario. I know what you’re thinking. This whole thing sounds odd but really think about the entire situation. Wouldn’t you be motivated and determined to do your best? I know I would be if someone told me that I would be dead in six weeks if I wasn’t on my way to becoming what I wanted to be. So what would you do? What if you were in the same position as Raymond K. Hessel? Do you think this situation would be helpful or is it pointless? Let me know what you think. As I have stated before, this type of motivation is something that would get me off my ass in order to plow through all obstacles to accomplish my goals. In all reality it’s really up to me but if I had the choice it would be by way of Tyler Durden.Post Views: 432
By Ricardo — 2 years ago
Written by –
Ryan Dedmon, M.A.
Outreach Director, 911 Training Institute
It’s raining in Southern California. Again. It has rained here 3 days a week for the last month, breaking only long enough for things to dry out before the next storm front rolls in. It has rained more in the last month than it has the last 3 years. I suppose that’s a good thing. California has long suffered from a drought, but rain makes everything more miserable.
We Californians love our sunshine and we expect the weather to be a tropical sunny and 75 all year long, so we are often ill-prepared for rainy weather. A little water falls from the sky and we all seem to forget how to drive; we navigate around countless traffic collisions and stalled out vehicles; traffic congestion, as if not already bad enough in California, becomes a living nightmare; and most of us don’t own a quality umbrella. Thus, we arrive late for work soaking wet.
Earlier this week was one such day for me. There I was stuck in heavy traffic because the intersection up ahead was on 4-way red-flash due to flooding from an apocalyptic rainstorm. My commute was taking me three times as long as it should. The car in the lane to my left pulled up next to me and I witnessed the most precious moment.
There was a 5-year-old little girl sitting in a booster in the rear passenger seat. Her little head, covered under a big yellow rain hat, kept turning back-and-forth from the window to her mother in the front seat. The girl seemed to look right through me as her face and palms were pressed up against the window. Suddenly, she spun her head around with the biggest smile on her face and was bouncing up and down in her seat as her mother rolled down the rear window. The girl immediately stuck both her arms out the window palms up, as if trying to catch the drops of water falling from the sky. I smiled at her innocence, but then she surprised me. The girl threw off her hat, showing off two brown ponytails, and stuck her entire head out the window. She giggled uncontrollably as she stuck her tongue out catching raindrops, her hair and face getting soaked in the downpour. The smile on the face of that child depicting pure elation gave me pause to think… at what point in my life did I lose that childlike innocence when I felt so much joy from simply getting wet in the rain?
I was sitting in traffic on a rainy day thinking about the conference call I would be on later that afternoon, the emails I needed to reply to in my inbox, the upcoming project deadlines I needed to meet, and my calendar availability for the following week. I don’t have time to stop and enjoy the rain. Life is busy. “Adulting” is hard.
As a former police telecommunicator, I hated the rain. Working rainy days were always the worst. The attitude of callers unexplainably reflected the gloomy weather. Callers never failed to extend their personal sense of self-entitlement. Calls for police response were either traffic collisions or false burglary alarm activations, both caused by the rainy weather. Stupid rain. The ironic part about all of this: I now teach stress-management training classes for public-safety telecommunicators helping them to optimize their health and wellness.
As we grow older and transform into adults, we fail to find joy in many of the simple things from our childhood that once brought us happiness. We get busy; we have responsibilities. Our perspective becomes distorted by noise. We need to reshape our perspective if we want to improve our wellness. Stop and make time to smell the roses, roll in fields of grass, dance in the moonlight, enjoy the simple things we often take for granted… and maybe, just maybe, then even our rainy days will bring us rays of sunshine happiness.Post Views: 447